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A while back, I shared a very interesting conversation with a Sales and Marketing professional, a personal buddy, while travelling to our respective offices. Amidst pointless chatter, he mentioned in detail an elaborate marketing con he had to pull in … Continue reading
I have had a long association with Startups and the mentality that goes along with it. Currently, as a Digital Marketing expert, I see that creature of four years ago as a naïve dreamer who could have benefitted immensely from … Continue reading
In the initial years of my digital marketing career, I believed that blogs were an intensely personal thing. I was a novice and did not know the rules of the game. And while I blogged about bad dinners and girlfriend … Continue reading
Q– When does an individual reach the extreme edge of creativity, of independence and unimaginable responsibility while also singularly focussed on the unseen future? A– When he or she forgoes the security of a predictable tomorrow and invests their time … Continue reading
Getting a website for your Company is an essentially in this age of the Internet and Digital Marketing. A website serves as a powerful medium to propagate your marketing message, an open brochure that is available 24×7 and can be accessed from … Continue reading
As a professional digital marketer, it’s only normal for me to hear people (well-meaning but obviously ignorant) compare ‘Digital Marketing’ to a costly chandelier- looks pretty but serves little factual purpose. A generation of disciplined adherence to traditional marketing (newspaper … Continue reading