Category Archives: Biz Updates

#Startup Go- Social Media to the Rescue

 I have had a long association with Startups and the mentality that goes along with it. Currently, as a Digital Marketing expert, I see that creature of four years ago as a naïve dreamer who could have benefitted immensely from … Continue reading

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#Startup Go- Blogs bring business

In the initial years of my digital marketing career, I believed that blogs were an intensely personal thing. I was a novice and did not know the rules of the game. And while I blogged about bad dinners and girlfriend … Continue reading

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Bring in the Wow- Now!

Ever wondered what differentiates the ‘Perfect’ from just ‘good’? Why something is picked up, invested in, shown interest and encouragement, recommended to others, preserved for the future and talked about with gravity, while something similar (almost) is left to run … Continue reading

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Run your Business out of a Website

Pre- 2009 (Remember the Floppy disk?) Define a business. A business is something that produces a product, renders a service and is essentially operated from an office (ignore the size) and involves a marketing division that communicates with the general … Continue reading

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Blog it to Bring Home the Advantage

If ever Content was King- It is now. The fortunes of your business, how it is perceived and accepted by its prospective audience is fully defined by the depth and intensity of the content that you target them with. Good, … Continue reading

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Bait your Audience – How Humour can be your best Hook.

Human Psychology 101- An average individual responds better to funny messages than gravely intellectual content. Being a regular clown isn’t the idea- the suggestion is that you concoct marketing messages that are laced with the right dosage of humour. Your … Continue reading

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Creativity is the Best Answer – And it’s FREE.

The present world is commercially driven – what speaks loud is heard, with quality being a second priority. You might assume that your Digital Marketing Company has all the creative answers to your express questions – that your message will … Continue reading

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