Pre- 2009 (Remember the Floppy disk?)
Define a business. A business is something that produces a product, renders a service and is essentially operated from an office (ignore the size) and involves a marketing division that communicates with the general public through means like Newspaper and mass media ads, Hoarding, fliers and a barrage of cold calls. Did I miss anything else, fundamentally this is it right?
Post- 2009 (Evolution of the Internet- Google and Facebook)
Define a business. A business is about ideas, products or services that are marketed from a facility that includes the corporate website as the front end representative. In the era of Facebook, Twitter and Google, Digital Marketing is the strongest means of promotion. Most fortune 500 companies of today comprise of a handful of employees, an idea that is angel or crowd funded, and utilizes creativity as the means of connecting with the target audience (replacing the stubborn sales pitches of before).
Evolution is a good thing. Evolution is designed to level the playing field while weeding out the potential winners from the ‘also rans’. Running a business today is all about that BIG IDEA. If you do have an idea, the next stage of organizing it can be done from your Home or if you are more traditionally minded, from your garage (la, Google and Apple). The point is that organizing an office infrastructure is optional. A good website, one that pulls all the bells and whistles, is sufficiently capable of running your promotions, marketing campaigns, queries for funding and invites for partnerships at a marginal investment as compared to setting up an actual office- with its cubicles, White boards, conference halls and water dispensers.
So, the next time you have that earth shattering, mind blowing, fully practical, ‘will convert into a truckload of money’ kinda idea, ignore the impulse (or the discouraging thoughts) of starting big and follow the simple 5 pointer effort-
- Build a good website that speaks of your idea sincerely from its HTML heart.
- Invite for funding- and relax, Angel funders of today are interested in the feasibility of your idea rather than the furnishing of your office.
- Your best online friends are Facebook, Twitter, LinkedIn and Google- Use the unlimited power of Digital Marketing to promote your business.
- Keep talking about your business with gripping content. Let this content reach far and wide through the medium of the Internet.
- Sit back and never get complacent.
And that’s it. This marks the start of an exciting journey. If your idea is indeed something spectacular or your efforts the stuff of legends, herein is your chance to be counted amongst the best minds of our times.