The present world is commercially driven – what speaks loud is heard, with quality being a second priority. You might assume that your Digital Marketing Company has all the creative answers to your express questions – that your message will be heard loud and clear by your target audience, while also considered highly for your Quality. Have you ever faced this equation? A situation wherein you outsource all your creative requirements to a bunch of experts and wash your hands off the responsibility? I say, don’t.
Of course, the average Digital Marketing Company will be far better at ideating concepts, at painting a thoughtful picture about your services and products that will be willingly lapped up by your target audience. They might also be more adept at clearly organizing your promotional campaigns and creating real value for your brand. However, nothing can negate the fact that nobody understands your business better than you. The finer details of your workings, the in-depth knowledge of your domain and the understanding of your customer base- the best research cannot acquaint a Digital Marketing Company with 100% of these details. This is your advantage – and with a little self-prompting, you can make this knowledge work for you.
Creativity is a twofold concept. The bulk of it is knowledge, and a minor part of it is neat arrangement that makes it immediately appealing to your target audience. Co-ordinate with your Digital Marketing Company with regards to the knowledge aspect, input finer details that might have been omitted or deliberately ignored by them, participate in the Quality Analysis of the ongoing project from a non-judgmental point of view. These steps ensure that you are as much part of the Digital Marketing Company’s ideation process as the in-house Designer, Visualizer or Content Writer. The ongoing involvement also means that you are more likely to be satisfied with the final product than running the presentation for changes at a later day. In business, time saved is money made, right?
I agree that ideation isn’t everyone’s cup of tea. However, intimate domain knowledge is a whole lot of power, a more refined way of approaching a problem and an assurance that a more complete product will be in the works. So, indulge in practical creativity- it’s free and it makes money.