Monthly Archives: January 2013

Facebook Graph Search- How is this gonna affect you?

Facebook is at it again. After the public relations debacle that was the reframing of the privacy policy of its latest acquisition- Instagram, the ‘Facebook Graph Search’ emerges to a sometimes sceptical, sometimes accepting response from its Beta testing range … Continue reading

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3 Sneak Peeks into Tobocbiz that’s coming this February…

Sneak peeks are always good isn’t it? Makes you seem special, a part of the inner circle. Well, at Tobocbiz you are always a superstar and the core of all our elaborate strategies to put your business on the map. … Continue reading

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Why your Company needs a Digital Marketing Strategy?

As a professional digital marketer, it’s only normal for me to hear people (well-meaning but obviously ignorant) compare ‘Digital Marketing’ to a costly chandelier- looks pretty but serves little factual purpose. A generation of disciplined adherence to traditional marketing (newspaper … Continue reading

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Social Media ROI, How to Measure It?

Every CMO’s nightmare. Lots of things happening – but where’s the ROI on this? – Is the million dollar question. Whether you’re a B2B, B2C or C2C portal – Social and Mobile is the future. On the Social front, there … Continue reading

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