Social Media ROI, How to Measure It?

Every CMO’s nightmare. Lots of things happening – but where’s the ROI on this? – Is the million dollar question. Whether you’re a B2B, B2C or C2C portal – Social and Mobile is the future. On the Social front, there are 2 ways in which the efforts of a company could be classified and further studied in detail:

  1. Qualitative Efforts, Strategies & ROI
  2. Quantitative Efforts, Strategies & ROI

Social Media ROI

Ignore meaningless metrics like ‘number of followers’ etc.
A successful social media campaign includes the following aspects:

  • Building online brand presence
  • Strengthening online brand presence with already existing customers/clients (via Royalty programs)
  • Repositioning of brand (e.g. Myntra.com starting out as a Custom-Gift-E-Retailer to Apparel & Fashion e-Retailer now)
  • Community Management

Thus, a campaign objective should be defined when conceptualizing a campaign; and corresponding success metric(s) should be defined, which helps us in achieving a bigger Goal.

Measuring Qualitative Efforts:

pic1

Measuring Quantitative Efforts:

pic2

Different Social CRM platforms could be used to dig deep into Social Media campaign parameters and figure out Branding and Brand Identity Key Performance Indicators (KPI)s or metrics.

About these ads

About Tobocbiz

Are you an SME? Toboc Biz offers you Comprehensive Digital Marketing solutions that work for your Requirements, Setup and Budget. Get in touch to unleash the full potential of Inbound Marketing.
This entry was posted in Biz Updates and tagged , , , , , , , , . Bookmark the permalink.

One Response to Social Media ROI, How to Measure It?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s